Jo Croft is the founder of the Puppy Coach book and online training package, and Dogs Logic where she offers her canine behaviour consultancy sessions. Jo has worked as a dog behaviour and training specialist since 2012 following a 17 year career as a veterinary nurse, and has empowered hundreds of owners to form a stronger, safer relationship with their dog.
Jo qualified as a Veterinary Nurse in 1994 and worked in practice up until 2005, by which time she had worked as head nurse at two large practices and achieved her surgical diploma.
Jo’s work supporting pets and owners dealing with pet pain, disability and trauma spurred her on to take a keen interest in dog behaviour, where the importance of reading and understanding canine communication was essential to providing the best level of care as a nurse. It also helped Jo to educate owners to manage both the physical and psychological welfare of their pet during the recovery process, after seeing that a loving and stable home provided the ultimate rehabilitation for animals in her care.
These insights led Jo to set up a variety of behaviour groups in practice covering all areas of canine development, from puppy socialisation classes to serious aggression and anxiety cases.
Jo qualified as a Veterinary Nurse in 1994 and worked in practice up until 2005, by which time she had worked as head nurse at two large practices and achieved her surgical diploma.
Jo’s work supporting pets and owners dealing with pet pain, disability and trauma spurred her on to take a keen interest in dog behaviour, where the importance of reading and understanding canine communication was essential to providing the best level of care as a nurse. It also helped Jo to educate owners to manage both the physical and psychological welfare of their pet during the recovery process, after seeing that a loving and stable home provided the ultimate rehabilitation for animals in her care.
These insights led Jo to set up a variety of behaviour groups in practice covering all areas of canine development, from puppy socialisation classes to serious aggression and anxiety cases.
Jo moved exclusively into pet behaviour in 2005 when she set up her first company, Animal Nanny, giving her the opportunity to work with and observe dogs more closely. Jo spent the following 7 years running Animal Nanny as a successful pet walking and boarding business whilst working alongside other animal behaviour professionals, completing courses with the Cambridge Institute of Dog Training and Behaviour (CiDBT) and achieving her membership of the Canine and Feline Behaviour Association and the Guild of Dog Trainers.
Alongside this, Jo became actively involved in canine hydrotherapy, bringing together her behaviour and anatomical canine knowledge; she actively set up and ran the Animal Rehabilitation Centre for a fellow professional and is proud to have helped mentally and physically rehabilitate many injured and post-surgical cases.
Jo moved exclusively into pet behaviour in 2005 when she set up her first company, Animal Nanny, giving her the opportunity to work with and observe dogs more closely. Jo spent the following 7 years running Animal Nanny as a successful pet walking and boarding business whilst working alongside other animal behaviour professionals, completing courses with the Cambridge Institute of Dog Training and Behaviour (CiDBT) and achieving her membership of the Canine and Feline Behaviour Association and the Guild of Dog Trainers.
Alongside this, Jo became actively involved in canine hydrotherapy, bringing together her behaviour and anatomical canine knowledge; she actively set up and ran the Animal Rehabilitation Centre for a fellow professional and is proud to have helped mentally and physically rehabilitate many injured and post-surgical cases.
In in 2012 Jo launched her behaviour consultancy business Dogs Logic, after mounting demand for her expertise in dog behaviour. This expanded her one-on-one consulting, allowing her to create full support and treatment packages for working with dogs.
During this time Jo also worked towards her Masters in Professional Practice in Canine Psychology and Training, graduating in 2015 with a distinction in her thesis exploring the link between human emotion and canine anxiety, which was recommended for publication.
In 2017 Jo launched Puppy Coach, the online training package and complete guide book to raising a puppy, which follows her own journey raising Hogan as a working Labrador puppy.
More recently, Jo has been involved in rehabilitating rescue dogs for Labrador Rescue and assessing/ treating dogs for Guide Dogs for the Blind, to ensure they are able to cope with the development stages required to become a working dog. Jo writes and regularly presents public seminars on dog behaviour as a means of educating owners on how to understand and manage their pet. She has also written local newspaper articles, spoken on local radio and appeared on a documentary for the BBC, discussing the rehabilitation of dogs.
In in 2012 Jo launched her behaviour consultancy business Dogs Logic, after mounting demand for her expertise in dog behaviour. This expanded her one-on-one consulting, allowing her to create full support and treatment packages for working with dogs.
During this time Jo also worked towards her Masters in Professional Practice in Canine Psychology and Training, graduating in 2015 with a distinction in her thesis exploring the link between human emotion and canine anxiety, which was recommended for publication.
In 2017 Jo launched Puppy Coach, the online training package and complete guide book to raising a puppy, which follows her own journey raising Hogan as a working Labrador puppy.
More recently, Jo has been involved in rehabilitating rescue dogs for Labrador Rescue and assessing/ treating dogs for Guide Dogs for the Blind, to ensure they are able to cope with the development stages required to become a working dog. Jo writes and regularly presents public seminars on dog behaviour as a means of educating owners on how to understand and manage their pet. She has also written local newspaper articles, spoken on local radio and appeared on a documentary for the BBC, discussing the rehabilitation of dogs.
